Today I want to share with you a new Danish store called OYOY. The recently-established store has a wonderful mix of Scandinavian and Japanese-inspired homewares and I think you are going to love it.
The company takes its name from the letters OY which are written on every Danish aeroplane. These letters are well-known in Denmark to signify Danish nationality, which is why it was chosen. OYOY's vision is to create fun, innovative products that focus on form, function and colour. This philosophy can be seen in all their products, which includes textiles, storage and accessories. Here are a few of my favourite pieces from the collection.