Wednesday, 31 August 2011

Ferm Living Autumn/Winter 2011

Our favourite Scandi brand have finally unveiled their A/W collection, and it's LOVELY.
The Danish company photographed their products in the forest creating a beautiful and natural setting. Here's what they had to say about why they chose this location:
''The raw nature was the perfect backdrop for our universe of strong graphic lines and honest materials like wood, wool, organic cotton, leather, cork and paper.'' (Ferm Living 2011)
The collection has some new elements and some revamped classics. The signature harlequin print is back and it's darker tones make for some striking pieces. Look at that 'Spear' wallpaper below. It creates such a statement wall.
Their wall stickers are also back with some fun new designs. Although these always tread a fine line between cool and tacky for me, Ferm Living always seem to get it just right. The rain cloud is a lot of fun and children will love it. Best of all, you can just peel it off the wall when you are ready for a change again!
Well, it wouldn't be a High Street Home post if I didn't mention the cushions would it? And these new pieces are just lovely with the subtle mixture of graphic prints. I can see them lazily scattered on a bed. Overall, what a lovely collection. The mauves, deep pinks and greys create a moody atmosphere, perfect for the approaching season. Makes me want to reach for my blanket and Ovaltine.

{All images: Ferm Living}
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